Map who is in the market.

Map the market, compare key players, and keep the sources beside the findings.

Market Researcher

A list of company names is not a market map. The useful version explains the categories, who is adjacent to whom, and what the list does not cover.

  • Agrees the boundary first: geography, segment, what counts as in and out

  • Tests the categories on a small sample before running the whole map

  • Keeps the source and the date beside each material fact

  • States what was covered and where the evidence is thin, instead of implying it is exhaustive

Example work · ready for review

Map who is in the market

Map the market, compare key players, and keep the sources beside the findings.

Illustrative output. Your brief defines the result.

What you provide. What you get back.

What you provide

  • The web
  • Any research tools you are signed into
  • Your own files, if they should inform it

What you receive

States what was covered and where the evidence is thin, instead of implying it is exhaustive

Review the output and its supporting context before deciding the next step.

See it in action.

A product walkthrough will show this task from brief to output.

Review boundaries
  • Turning the map into an outreach list. That is a different job with a different approval

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